“Your fear of looking stupid is holding you back” was the very first design we ever created — and it still captures the core of what Alchemai stands for. Too often, we let fear of judgment stop us from pursuing what truly matters. But the truth is, the only thing standing in our way is ourselves.
This message is deeply personal to our founder and designer, Mai Pham. When she introduced our signature one-size hoodie, many in the industry were skeptical. But she trusted her vision and proved them wrong. This collection is a tribute to that courage — and to everyone daring to defy doubt and follow their path.
Each piece in this collection includes a unique, randomly selected affirmation tag—a small but meaningful daily reminder of positivity and purpose.
We’ve also reimagined our main label to feature a lotus lily pad stamp, a symbol that holds deep meaning for Alchemai. For Mai, the lotus is both personal and cultural. As the national flower of Vietnam, it represents resilience, hope, and growth. Just like the lotus rises from the mud to bloom in beauty, this symbol reflects the spirit of overcoming adversity and embracing transformation.
Global Alchemai Movement:
For this collection, the Alchemai team connected with our most loyal community members across the globe, sending out PR boxes with a special invitation: to capture their unique perspectives and share how they live and style their Alchemai pieces in their own cities. Alchemai is a global brand, and with this campaign, we aimed to strengthen that connection, celebrating individuality while uniting a worldwide community. By seeing this collection come to life in diverse places around the world, we hope you feel part of something bigger than fashion.
Our hope is that Alchemai becomes more than just a brand—it’s a movement for something positive. Whether it’s a sticker on a street pole or someone walking by in one of our hoodies, we want those moments to spark reflection. A simple reminder: it’s the fear of looking stupid that holds you back.
